Today is the twenty-third anniversary of my twenty-ninth birthday (for the math impaired, I am in my early 50’s). A few days ago I received a small package in the mail from Clif Bar & Company, makers of the world-famous Clif Bar. When I opened the package I found a “Happy Birthday” postcard, a Clif Bar decal, one birthday candle and a Coconut Chocolate Chip Clif Bar. The package made my day!
I am truly embarrassed to admit how ignorant about nutrition I was when I started cycling. I took up cycling to lose weight, but knew I had to eat something while on long rides to keep my energy up. However, since I had no idea of what or how much I should eat while cycling I made a lot of mistakes. I tried to eat PowerBar Energy Gels on my rides, but those things always tasted like a high school chemistry experiment gone bad. The first time I tried a Clif Bar was the day I quit buying anything from PowerBar.
Clif Bars come in nineteen different flavors are made with 70% organic ingredients—but without high fructose corn syrup, hydrogenated oils, trans fats, or artificial flavors, sweeteners and preservatives. Each bar has between 230 and 250 calories and they average around 44 grams of carbohydrates and 10 grams of protein each. Clif Bars are also Kosher and vegan approved. Individual Clif Bars retail for around $1.50 at the grocery stores in my area, and they are cheaper if you buy them in a 12 pack.
Since I am talking about Clif Bars (again) let me suggest a great book: Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar & Co. This paperback book tells the story of how Clif Bars came into being and how the company became one of the fastest-growing private companies in the U.S. I recommend this book not just because I enjoy their products, but because I sincerely appreciate their corporate integrity. I wish every business owner in America would read this book—both their employees and their customers would be better off!